Category Archives: Small Business Marketing

Erica Allison

Before You Endorse Me, At Least Get to Know Me

At the risk of sounding ungrateful here, please, for the love of all things genuine, stop endorsing me on LinkedIn for things you’ve never seen or heard me do! I know. That’s going to get me just what I asked … Continue reading

Erica Allison

Moving from Message Makers to Mission Keepers

This morning, as always, I woke to NPR. In and out of sleep mode I happened to catch this wonderful story with publicist Marvin Levy, Steven Spielberg’s #1 marketer, message maker and above all else, his mission keeper. What I … Continue reading

Erica Allison

Dear PR Daily, Please Make Your Posts Mobile Friendly

Bold, right? I know. I’m a little guy. I am. Who am I to ask PR Daily to do something for me? Well, I’m pretty certain I’m speaking for a LOT of us who use our smart phones to read … Continue reading

Erica Allison

The Ikea Effect, Pinterest and Competency

As I normally do, I wake up to NPR in the mornings, listening in up until my morning run and then again as I get ready for the day. Today, in the wee hours of the morning, I tuned in … Continue reading

Erica Allison

Going Beyond No to Have you thought about…?

I can’t tell you how many posts I’ve read in the past 24 hours outlining the importance of not hiring “yes men” or in my case, women. The posts continually point to the intrinsic value of having that outside marketing … Continue reading

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