I know. I’m a little guy. I am. Who am I to ask PR Daily to do something for me? Well, I’m pretty certain I’m speaking for a LOT of us who use our smart phones to read blog posts and catch up on content when we have a spare moment. The thrill of being able to do so without the pinch and spread action on a non-mobile site is just awesome. Pulling up a blog post or an article, whether it’s on Spin Sucks or Inc.com, and having it load as it should for the screen in which I’m viewing it is flat out thoughtful. I read both of those while on the table last night.
The Cobbler’s Shoes
We all have a ways to go to stay up to date and ahead of the curve. Heck, my website isn’t currently fully mobile (it’s in production, ahem, Hannush Web), but I can say that my blog posts have been mobile friendly for well over a year. Go ahead, check.
Those of us in the business of communication, marketing, and PR absolutely must make sure our shoes are presentable. We should also make it a priority that our clients’ shoes are made for walking. I’m sure many of you reading this do. I’m not trying to take pot shots at PR Daily. It’s just that if anyone should be mobile friendly, shouldn’t they lead the way?
Let’s make a commitment right now to make sure that if we’re not already, we’re well on our way to making ALL of our online content mobile friendly. Why in the world not? And when we do, let’s make sure we don’t throw the whole site in there, but just what’s relevant and can lead to sales, calls, or actions.
Did She Really Shoot a Video Like That?
Hard to believe, right? I shot a video lying down – on my belly, no less- on the fly, to make a point. Women know that lying down on our backs is not a bad way to be photographed… but looking down? Well, let’s just say gravity isn’t kind.
All kidding aside, there’s a second point to be made here. Remember my short on time, big on ideas post? Well, this is part of that. I have less time now than I did before to keep my blogging where I want it, so I take advantage of super useful tools like my smart phone and video. Easy. Peasy. No excuses.
I also have less time to sit at my desk and read blog posts and articles. My solution is to catch up on reading while I wait – at the chiropractor in this case, but it could be anywhere that gives you unexpected moments to catch up. My phone is always with me, so it’s the natural medium by which I gather my news and info.
Video, if the point can be well made, is a powerful way to communicate your message. It’s an equally easy tool to receive information and content. If you’re not already using it, give it a whirl. Put yourself out there.